RESULTS SUMMARY:
22MM+ paid & organic impressions
90% Facebook video completion rate (73% increase from 2022 campaign)
18% TikTok view-thru rate (238% above industry benchmarks)
SKILLS APPLIED:
Media strategy, media buying, campaign building, budgeting & pacing, weekly reporting & optimization, influencer marketing
Facebook Ads Manager, TikTok Ads, Snapchat Ads, Twitter Ads
