RESUME

SENIOR STRATEGIST — Mediahub Worldwide (2021 – 2023)

Crafted and executed strategic recommendations for paid social campaigns, exceeding Meta VCR benchmarks by 73.08%.
Achieved 238% increase of TikTok 6-second view-thru rate benchmarks by applying best practices and optimizing performance.
Improved client’s CPM efficiencies by 57% and Awareness lift by 49.66% for B2B targeting through testing and applying LinkedIn strategy.
MEDIA PLANNER — Digitas (2020 – 2021)

Planned and executed high-value paid social campaigns for 7 diverse clients spanning multiple industries, with up to six-figure monthly budgets.
Spearheaded the seamless transition of client's annual event to a fully virtual format utilizing livestreaming capabilities
Orchestrated the successful onboarding and integration of 3+ new hires and offshore team members across multiple client teams
ACCOUNT MANAGER — SocialCode (2018-2019)
Executed media buying for awareness and direct response campaigns, managing budgets ranging from $50K to $2M
Drove average CPA 68.5% less than the $300 goal by funneling retargeting tactics into the upper funnel.
Scaled LPAR 73% higher than other platforms with the introduction of a pilot Snapchat campaign.

SOCIAL MEDIA MANAGER — Syndicate Dance Non-Profit (2017-2019)

Fundraised $13K+ (beat $10K goal by 1.34x) for dance competition expenses in 5 weeks – through GoFundMe.
Managed a 5-week organic social campaign for a dance workshop and drove 300+ sign ups.
Generated a 3.2x increase in Instagram followers within 2 years, creating a renowned brand name.

San Jose State University: Bachelor of Science in Administration, Marketing

University of California, Berkeley: Digital Marketing Bootcamp